CaliFullerFit is a fitness coaching and wellness brand dedicated to helping women achieve sustainable lifestyle changes. The project focused on creating a cohesive digital presence that reflected the founder’s energetic and empowering personality.
The new digital presence elevated CaliFullerFit’s brand identity, increasing professionalism while maintaining a personable feel. The cohesive online experience improved client sign-ups and positioned the brand for scalable growth through digital marketing and future offerings.
Here's where I came in
Designed a custom website that integrates coaching programs, client resources, and a paywall site.
Developed branded assets across web, email, and social media to maintain a consistent look and feel.
Crafted user flows tailored to both new visitors and returning clients for a streamlined sign-up experience.
Collaborated on copy direction to ensure messaging felt motivational, supportive, and authentic to the brand voice.
